Fairshare Promotional Video.
Motion Graphics
May 2024
Brief:
This animation was made to showcase the main functionality of Fairshare, a group expense tracker with bill splitting capabilities. The animation was made to educate viewers on the main feature and to give a relatable experience to connect with the audience.
The Message
This animation was created to highlight the core features of Fairshare in a way that feels both engaging and relatable. By presenting a common scenario many groups encounter, it resonates with viewers, prompting them to think, “This is exactly what I need.” Alongside this relatable narrative, the animation also introduces a variety of additional app features, showcasing the app’s versatility and encouraging viewers to explore everything Fairshare has to offer. This combination of relatability and functionality ensures the video captures attention while driving interest in the app.
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